Smart Web Optimisation

When searching for something on Google there are three key features for you to look out for - Search Term, Natural Listings and Sponsored Links.

• Search Words are the phrases people use when they are looking for anything. These are often referred to as Keywords.
• The Natural listings or Search Results on the left hand side of the page are websites, which are free to view and advertise. Google give these ratings. As a guide, 7/10 people visit the top three ranked in the Natural Listings once searched
• The Sponsored Link, at the top and right hand side of the page are those, which are free to advertise, but there is a charge when the visitor clicks on the link - in other words ‘paid advertising’. As ‘Paid Advertising’ the link will be set up and on Google within fifteen minutes.

Getting good Ranking in Natural Listings – Search Engine Optimisation (SEO)

What makes Google rank (give higher visibility) some sites better than others?

• Quality of Web site
• Quality and quantity of content
• Structure of the Website
• Google guidelines adherence
• Links (Friend ‘recommendations’)

Under lying throughout, are that Keywords are crucial to the success of the site is being ‘RATED’ for the most appropriate keywords (search phrases) that customers use.

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Some of our Web Optimisation Clients

Top Rankings on

• There are 4.5 billion searches on Google each month.
  
  
• More than 80% of consumers use search engines to locate products and services.
  
  
• Google is now responsible for over 87% of search visitors in the UK.

• Specific
• Measureable
• Attainable
• Realistic
• Timely